Our Story

Years ago, I got into the habit of taking a picture of the field during my kids’ games and posting it on Twitter with three simple words: “LOVE my view.” It was a small expression of gratitude for getting to watch my three sons and their teammates play.

Like so many parents, I love to watch my kids play sports. Despite the nonstop driving to practices, last-minute uniform washing, and expensive equipment, I am keenly aware that my favorite place to be is in the stands or on the sidelines of my kids’ games. I am also keenly aware that my days in the stands and on the sidelines are beginning to wind down.

But anyone with experience in youth sports knows that, despite how much we love being there, we parents aren't particularly good at centering gratitude. There’s a natural tension between competition and appreciation—it’s hard to feel grateful when you’re angry about a bad call, frustrated by playing time, or disappointed by a tough loss.

My goal is to help change that.

I began to wonder, How can I spread this message of appreciation to others? What if I put those three short words—LOVE my view—on a shirt or hat or hoodie as a simple reminder of how much I love watching the kids play? And instead of the “o” in love, what if I used a symbol of what I love watching my kids do? It was just an idea, but I kept coming back to it because there was something profound in its simplicity. And clearly, it resonated with others.

When my oldest son graduated from high school, and my thirteen years of watching him play baseball came to an abrupt end after a championship loss in the New England Regionals, I saw a group of parents and players (and grandparents!) experiencing a shared sense of loss. After hundreds of hours spent together at the baseball field, we gathered our things and filed out of the stands one last time. It was hard to believe it was over.

The next day, scrolling through photos of my oldest son playing baseball as a six-year-old, a little leaguer, and a high school senior, I realized something simple: I loved my view at the baseball field—and I was really going to miss it.

When the days of playing come to an end, we won’t miss the wins and losses or the good and bad calls. We will miss watching them play. And we will certainly miss the view.

This story and idea evolved into an LLC called LOVE my view, and our mission is to inspire gratitude by reminding people that all of this goes by so fast. Pretty soon, the countless hours of watching our kids play and perform will come to an abrupt end.

But over time, “LOVE my view” has grown into something even broader. Parents, grandparents, and customers from all over began asking for symbols that represented other favorite views—not just on the sports fields and courts, but in gardens, in kitchens, at concerts, at the beach, on the lake, at the theatre, and anywhere else they find joy. We realized the message isn't limited to watching the kids we love play sports at all. It is about celebrating all those moments, big and small, that make us grateful for the view.